by | Jul 20, 2022 | News

In support of our continued strong growth, we have hired Adam Abadi as our new Business Development Manager. Adam will focus his efforts on growing unique sales channels and leading our large corporate accounts.

Our company is seeing more interest in complex and large scale projects – we are looking forward to having Adam fully-dedicated to the needs of these enterprise clients.

Eric Levesque, Managing Partner, Cultivatd

In the past, Adam has worked for several indoor farm startups, in varying capacities. From a Production Grower at Infarm to Growth Manager at Crate to Plate, his in-field experience and passion for helping people have contributed to his many successes in the industry.

Adam says that while working as a Production Grower he “learned key hydroponic horticultural skills, as well as, an understanding of the challenges and opportunities associated with operating a commercial vertical farm.” In his role as a Growth Manager, Adam relied on his horticultural expertise to help Crate to Plate grow their sales significantly, foremost by signing-on many new clients that included Michelin Star restaurants.

In 2020, Adam launched his own indoor farming venture – Zen Leaf Farm, with a focus on growing microgreens for London’s culinary market. In true entrepreneurial spirit, Adam headed-up production, sales, and marketing of his own brand. This deepened his wealth of experience and provided him a new perspective on what it’s like to be an entrepreneur in the indoor farming sector.

Good business development is rooted in the understanding of where the unique challenges of our industry lie and how we can best position ourselves to help solve these challenges. I’ve experienced a lot of these challenges first-hand throughout my career, and feel I have a lot of insights to guide new sales for Cultivatd.

Adam Abadi

In his new role with us, Adam will make important contributions to identifying new sales opportunities and managing strategic accounts. We believe his passion, ideas, and humour will be instrumental in fueling our continued growth.